You know what is more important than traffic?

A good business model, that’s what.

The better your business model is at extracting money from your site’s visitors, the more money you will make. Period.

One model I really like is the “Publisher model,” which not only sounds fancy and respectable , but is also really easy for anyone to set up AND makes a lot of money for you, if done correctly.

Here is how it works in the web scenario:

1. Create a website with lots of content on it, monetized using Adsense or affiliate links, etc.

2. Drive traffic to it

3. Make money

I realize that’s overly simplistic, but that about describes the essence of it.

But most people screw it up anyway. They get stuck on the first step – creating the website.

What they do is they confuse the publisher model with the writer model, and mix the two up.

Instead of focusing on PUBLISHING the content on their website, they keep focusing on WRITING the content themselves.

And that’s where the screwup lies. Because writing content not only takes a lot more time than you need, it also pays nothing.

Writing content does not pay you any money. PUBLISHING content does.

If you are going to follow the publisher model, please stick to being a publisher. Let someone else be the writer.

Just like all those publishing companies do in the offline world. The publishers of books and magazines make way more money than the writers themselves.

Not just that, the publishers earn money from a LOT of books and magazines being sold, whereas the writer earns money (if at all) from just a few (or one) book.

Can you translate that back to the web scenario? If you write all the content yourself, you can only have one, two or three websites making money for you (if at all), whereas if you stop writing the content and focus on just publishing the content on your website, you can be making money from a lot of websites, all at once.

Think of a website as a well-oiled “machine” that keeps working for you, day in and day out. Set it up once, and forget it. Then move on to the next machine.

THAT is where the real strength of the Publisher Model lies.

Anyone can do it. I can do it. You can do it.

But the question is, are you going to actually do it?

PLR content makes it really easy for you to follow the Publisher Model. Here is where you can get 200,000+  PLR articles as well as some cool stuff to make your PLR articles unique to avoid duplicate content issues and create one site after another like a machine.

Here are several ways you can use PLR articles to make money.

1. Use PLR articles to create web pages
2. Post them to article directories
3. Use them to create Squidoo lenses
4. Post them on your blog
5. Post them as comments on other people’s blogs (especially those that don’t use rel=”nofollow” in their links, or those that you think will drive a lot of traffic to your site)
6. Use them to make posts in forums related to your niche
7. Use them to fill up your auto-responder series, or as content for your newsletter
8. Use them to compile or create reports or e-books that you can sell or give away, either as a standalone product or as a bonus with another product
9. Use them to create a membership site
10. Use them to create reports or e-books that you put inside the members area of your website (combine 8 and 9 above)
11. Use them to create audio reports or podcasts – just read the articles aloud and edit the resulting audio
12. Use them as idea joggers – to get ideas for topics you would like to write about, either in your blog or your web site
13. Use them to start sites in niches that you know nothing or almost nothing about
14. Use them for “bum marketing”
15. Use them to create offline newsletters (that your customers get in their mailbox)

Hope that gives you a few ideas. Enjoy!