Why you must rewrite all your PLR articles

It’s always a good idea to rewrite all the PLR articles that you buy. Here are a few reasons why rewriting PLR articles is such a good thing and why you must do it.

Rewriting increases the value of PLR content

When you rewrite PLR articles, you typically separate it from the rest of the crowd who is using the same content as everyone else. As a result of your rewriting, the content gets your voice, your experiences, and your biases. In other words, you increase the VALUE that the reader is going to get from it.

Rewriting increases the quality of PLR articles

Value goes hand in hand with quality. As the quality of your content increases, so does its value.

When you rewrite an article, you correct any grammatical errors, typos, etc. Rewriting helps you get rid of any errors or omissions that may be present in the articles. When you rewrite, the article gets proofread automatically.

Rewriting helps you bypass the pricing war with other sellers of the same PLR material

Competing with other people on price will never make you any money with PLR.

But when you rewrite your PLR material, you essentially ELIMINATE all competition. And here I use the word “competition” to mean other people who are selling the same material that you would have, prior to rewriting.

Once you rewrite the PLR material, you effectively create a new product out of it. And this new product is yours, and you can charge whatever you want for it.

Rewriting makes your content unique

Unique not just in the sense of being written in different words. I am not talking about using “may” or “should” instead of “must,” for example. I am talking about adding a unique twist to it to make it stand out from the rest.

For example, can you take an article that lists 10 reasons for quitting smoking, and turn it into an article about why you would like your wife (or husband, or boyfriend/girlfriend, etc.) to stop smoking?

Rewriting helps you avoid the duplicate content filter

This is a problem that every single user of PLR articles has to face. Google’s famous duplicate content filter.

But rewriting your articles lets you easily bypass the duplicate content filter, as your article isn’t a duplicate any more.

Rewriting lets you reuse the same essential content in a variety of niches

Wouldn’t that be great? Write once, and use in a variety of niches?

Take the example of the quitting smoking article I mentioned above:

• Use it in the quit smoking niche
• Rewrite a bit and use it again in the staying healthy niche (or in any of the multiple sub-niches in the health niche – heart, lungs, blood pressure, cancer, and so on)
• Rewrite a bit and use it in the parenting niche (why you should discourage your teen from smoking)
• Rewrite again and use it in the personal development/self improvement niche
• Rewrite yet again and use it in the relationship niche (why you don’t want to date someone who smokes)

Get the idea?

Rewriting helps you “splinter” your content for different audiences and position it in different ways.

Rewriting helps you optimize the PLR articles for search engines

Some PLR articles may already be optimized for search engines, but what if you are targeting a different keyword? When you rewrite the article, you can optimize it as well. If the article is already optimized, you can tweak the optimization to target a different keyword.

Rewriting content makes it easier to obtain backlinks

Let’s face it. No one is ever going to link to a page with content that is already there on hundreds of other sites or blogs. If you want links, your content MUST be unique.

More links = higher search engine rankings and more traffic, so it’s absolutely critical for your business to rewrite your articles.

As you can see, there are plenty of reasons why you must rewrite PLR articles before using them.

Do you have any reasons of your own to share? Something that I missed? Please add your comment below.

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2. How To Rewrite One Good Article In Under One Hour
3. 15 Ways You Can Use PLR Articles
4. PLR Article Rewriting Software
5. Thinking of submitting PLR articles to article directories?